So, in an attempt to clean their list, the company drafted an email with the subject line, “Were we boring you?” The opening paragraph included a message about how many of the subscribers were not opening the newsletter.Make her curious about what the email is going to be about.The introduction should be similar to the subject line.Imagine how many messages – per day – an attractive woman gets. I have a friend that told me she receives at least 15 everyday on both of the singles sites she uses. So you have to realize that you’re dealing with some serious competition here.
However, when I see a subject that catches my eye, I typically read that email right away. Social networks come and go, but email marketing has been and still is a great way to connect with, engage and convert your audience.
I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.
Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.
Spend most of the body commenting on some sort of interest or activity she mentioned in her profile. Walk through a room filled with a bunch of average looking guys of the same race and ethnicity.
When you exit the room, there probably won’t be a single person you distinctly remember.