This initiative, in conjunction to buying ads on Face Book presents a compelling proposition to reach Kenyanâ€™s online.5.
Windows Live Search ( Live Search is Microsoftâ€™s Search Engine.
I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans:1. Their mainstays, and core business remains internet search and online ads.
Google recently set-up shop in Nairobi which is the regional HQ for East Africa.
The title ‘activist’ in cities like New York, London or Oakland can carry some progressive prestige.
A BIG hint is that video growing fast online and any marketer should look at repurposing their content for a You Tube.8.
I say so because the Google owned You Tube is the worldâ€™s leading video sharing web site.
Now, in Kenya, where we are well accustomed to slow internet connections and erratic online experiences, people are actually spending a significant amount online watching streaming videos!
“It’s a label that is used very loosely for somebody who is outspoken,” Mwangi says.
“People who are afraid to speak their mind call you a dissenter, they call you an activist, they call you unpatriotic.