With million, Hinge has some ammunition to fight off competitors and pay for growth.The money will help the startup break into new cities, and revamp its apps.
For example, Hinge pulls your Facebook information to present you with people who went to the same kind of college (ivy league, state school), or similar type of job (tech, finance, politics).
Hinge will need traction to make good on its new investment.
That means fighting for users in a crowded dating app market that includes newly revamped and rebranded Down (formerly Bang With Friends), as well as mobile efforts from stalwarts like Ok Cupid.
While Tinder doesn’t reveal user counts, its founder Sean Rad said on stage at Tech Crunch Disrupt Berlin that his app sees 350 million swipes and makes 3.5 million matches per day.
Communicating that a similar looking app is for something different could be tough, and people may look for true love on Tinder even if that’s not what it’s best at.