De Wolfe agreed with Tom that this could potentially be a lucrative venture and the pair quickly set about finding a name for the site.
According to Tom, early ideas for what to call the website included both Yo and Comingle.com, before De Wolfe remembered that he had previously acquired the domain My from a data storage company Your Z.com, Inc. As for why My Space took off and the then wildly popular Friendster went the way of the Dodo, the ultimate success of the site is generally largely attributed to a combination of good timing, the duo’s business acumen, their experience and resources in the field, and plain old dumb luck.
Besides being fed up with how slow Friendster was, Tequilla also kept getting in trouble on the site for her risque photographs and larger than life confrontational/controversial public persona.
Reaching out to her, Tom and De Wolfe convinced Tequila that she’d have no such problems on their new social media site. Tequila’s impact on the site’s growth was felt immediately and, soon after, other major online personalities followed her lead.
As Tequila herself would later note in an interview with Time magazine: At that time no one was on there at all.
I felt like a loser while all the cool kids were at some other school.
In early 2003, while working for a company called e Universe, Tom lamented that Friendster took a heavy-handed approach to so-called “Fakester” profiles belonging to people pretending to be fictional characters, or satirical accounts from people pretending to be celebrities, etc.
Tom felt Friendster’s policy of summarily deleting these was a mistake, reasoning that the internet of all places should be a forum people felt comfortable expressing themselves in any way they chose.
When this snafu was discovered, while steps were taken to mitigate some of the security problems this could have introduced, Tom and De Wolfe came to appreciate how allowing users to do this fit into the site’s ethos of letting people express themselves any way they wanted.
So I mass e-mailed between 30,000 and 50,000 people and told them to come over. Oft called “The Queen of My Space”, during the site’s heyday Tequila had around 1.5 million friends on the site, which, while impressive, was nowhere near the 200 million Tom had during My Space’ reign at the top.
And for those who missed out on that era, despite Facebook being founded in 2004, from about 2005 to 2008 My Space was indeed on top, including for a brief time in 2006 even becoming the most visited site on the internet, edging out Google for that honour.
Naturally, where attractive women are online, the men of the species inevitably flock like the salmon of Capistrano.
On top of that, they traveled around attempting to get bands to sign up on the platform, ultimately convincing over 5,000 such groups to join up in the early marketing blitz days.